ACTIVECAMPAIGN VS. RD STATION
Get a marketing platform that grows with your business
Go beyond what you thought was possible: create amazing experiences for your customers over email, SMS, social, your website, and more. Then automate your marketing & sales processes so you can do more of what you love.
ActiveCampaign
Email Marketing
Advanced Marketing Automation
Lead scoring for multiple personas
Ecommerce data integration
RD Station
Email Marketing
Marketing Automation
Lead scoring
Designed for growing businesses
- Easy drag-and-drop email builder (plus powerful segmentation)
- Visual automation builder for branching automations
- Free support and training (in Portuguese)
- Integrated with the most-used Brazilian tools
Powerful and easy-to-use
How Desmistificando Recovered 50% of Their Abandoned Carts With Email Automation
I love ActiveCampaign automations! ActiveCampaign is so complete and full of possibilities…it can integrate everything in a way that no other tool does. Conditional content, automation, Facebook Custom Audience, predictive sending, CRM…just everything!
The synergy of ActiveCampaign’s features is amazing.
— TIAGO ALBUQUERQUE
What you need to succeed
Powerful features. Fewer headaches.
Feature
ActiveCampaign Marketing Plus
RD Station Pro
MARKETING AUTOMATION
Global Success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Multi-Step Automations
Send emails based on different customer actions or events, without lifting a finger.
Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Powerful Segmentation
Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers.
Ecommerce behavior segmentation
Segment your customers based on order size or products bought - and target the right users with the right message.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy. * RD Station only offers a single lead scoring.
Split action
A/B test your automations to see what works and give customized experiences without creating dozens of automations.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Start/Stop Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Goals
Set specific marketing goals, and change the flow of an automation once your goal is achieved.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Recipes
Pre-built automations to help you get started building common workflows.
SMS Automation
Send a text message to contacts within an automation. * RD Station only offers SMS if you integrate 3rd party softwares.
Site & Event Tracking
Track visitors across your website to see which pages they visit and which actions they take.
Website Forms
Add a contact to an automation when they submit a form on your website.
SALES AUTOMATION
Multiple Pipelines
Create more than one sales pipeline and use different sales processes for different types of customers or products.
Sales Automation
Send follow-up emails automatically and move leads to the next step when they open or answer your emails.
Marketing data
Share the data your marketing team has with your sales team and improve performance.
Deal Scoring
Automatically estimate the quality of a deal and prioritize only the best leads that hit your pipeline.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
EMAIL MARKETING
Drag & Drop Email Designer
Easily build beautiful emails that will impress your contacts.
Dedicated Email Deliverability Specialist
A real human can check your setup and be sure it’s compliant before sending. This is one reason why our deliverability rates are higher than competitors.
Email Templates
Quickly send beautiful emails using our free templates.
Split Testing
A/B test campaigns to learn what content works best. * RD Station only offers subject line split testing.
Conditional Content
Put different messages in front of different people based on specific rules.
MESSAGING
SMS Marketing
Subscribe your contacts by SMS when they send a keyword to a phone number.
Team Notifications
Get notified via email when certain customer actions/activities happen.
INTEGRATIONS
Local integrations
Integrate with your favorite Brazilian tools, such as Agendor, Piperun, Hotmart and ContaAzul.
Ecommerce
Connect WooCommerce, Loja Integrada and Magento stores to your marketing and sales automation platform.
Shopify Integration
Connect Shopify to segment your customers based on their behavior on your ecommerce.
Site Tracking via WordPress
Set up site tracking as well as the basic WordPress integration functions.
Salesforce Integration
Automate your entire funnel - from marketing to sales.
Facebook Custom Audiences
Automatically add segmented leads to Custom Audiences.
SUPPORT
Support in Brazilian Portuguese
Get support from our local team of Brazilians.
Free, High-quality Training
Get tips & tricks from real people on how to best optimize your marketing automation.
What sets ActiveCampaign apart from RD Station
The foundation for you perfect tech stack
Get the best of email, marketing automation, and sales in one platform to create the right foundation for your tech stack. ActiveCampaign integrates with 900+ of the apps that are the best at what they do so you can work your way.
Time-saving features
Test anything in your emails, from headlines or even entirely different designs, with just a few clicks. Segments are automatically set up—no manual tagging here!
Automation that enables growth
Create follow-ups, birthday celebrations, nurture sequences, and much more with unlimited automations from ActiveCampaign. Automate the time-consuming things and get back to growing your business.
Sales and marketing together
Using ActiveCampaign’s native CRM, your marketing and sales processes can work together and your company can automate marketing campaigns based on leads’ actions with the sales team.
Ecommerce data and automation
Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.
Better email delivery rates
We think email deliverability is so important that we have a dedicated team on it. Isn’t it time you use a platform that will enable you to truly reach all your customers (and not only their spam folder)?
Multi-persona lead scoring
At RD Station, your materials and actions are worth the same score for different personas. Using ActiveCampaign, you can set up different scores to qualify contacts from different personas without hindering your performance.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.